Adam, the "10 years is too old" campaign was a joint statewide CFS/MFS initaitive and was rolled out on 15/02/2010.
All MFS appliances have the stickers promoting the campaign, and there are some CFS appliances with them also.
Why a Group would not want to participate in getting the message across to the public for the safety of their homes and families escapes me.
One death from a house fire not fitted with approved smoke detectors is a recipe for disaster.
You can contact MFS Community Safety, District Officer Alan Foster,or Fiona Dunstan from CFS HQ for availability of the stickers.